WorkGift — SEO, GEO & Performance Marketing

WorkGift helps companies with employee welcome kits, branded merchandise, corporate gifts and hampers, including logo placement, kitting, warehousing and delivery, from hubs across North India.

Corporate gifting buyers — HR, People Operations and procurement teams — search by occasion, product type and budget, and often compare several vendors before requesting a quote. The goal was to make WorkGift visible for those searches and to bring in qualified quote requests through both organic search and paid campaigns.

We ran organic and paid work together:

• SEO: category and catalogue optimisation around how companies search for corporate gifts, welcome kits and branded merchandise.
• AEO & GEO: clear answers to common buyer questions and consistent brand information for search features and AI assistants.
• Performance marketing: campaigns aimed at quote and proposal requests, with conversion tracking so spend is judged on enquiries rather than clicks.

Work covered on-page optimisation of catalogue and category pages, question-led content for buyer questions, internal linking between categories and services, conversion tracking for quote requests, and paid campaigns focused on corporate gifting intent.

We report results only after the client has verified them. Performance figures for this engagement will be added here once they are confirmed.