Crawling & indexing
Search engines must be able to fetch a page and decide to store it before it can rank. Robots rules, canonicals, sitemaps and status codes control this.
Learn SEO the way search engines actually work
A structured path through search engine optimisation — from how Google crawls and ranks pages to technical fixes, audits and measurement.
Short answer
What is SEO?
Search engine optimisation (SEO) is the practice of making a website easy for search engines to crawl, understand and trust, so its pages rank for the searches your customers make. It combines technical health (crawling, indexing, speed), relevant content that satisfies search intent, and authority signals such as links and brand mentions.
Key concepts
The SEO concepts worth knowing first
Understand these and most SEO advice — and most vendor pitches — becomes much easier to evaluate.
Search intent
Every query has a job behind it — learn, compare, buy or find a place. Pages rank when their format and depth match that job.
On-page relevance
Titles, headings, body copy and internal anchor text tell search engines which topic a page covers and which query it deserves.
Site architecture
Clear topic clusters and internal links spread authority to important pages and help crawlers discover new ones quickly.
Page experience
Core Web Vitals (LCP, INP, CLS), mobile usability and HTTPS affect how users experience a page and are part of Google’s ranking systems.
Authority & E-E-A-T
Experience, expertise, authoritativeness and trust come from real authorship, cited sources, reviews and links from relevant sites.
Learning path
Learn SEO in the right order
Each step builds on the one before. Work through them in sequence, or jump to the step that matches where you are.
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1
Start with an SEO guide
Understand how crawling, indexing and ranking fit together before changing anything.
Browse SEO articles -
2
Understand technical SEO
Learn the infrastructure layer: status codes, canonicals, rendering, sitemaps and Core Web Vitals.
Browse SEO articles -
3
Work through the technical SEO checklist
Apply what you learnt with our 26-point checklist, grouped by priority.
Open the Technical SEO Checklist -
4
Run an SEO audit
Turn the checklist into a prioritised list of issues for your own site.
Browse SEO articles -
5
Explore our SEO services
See how we run technical, content and authority work as one programme.
Search Engine Optimization services -
6
Get a free SEO audit
Have a strategist review your site and send prioritised fixes — free.
Get a free SEO audit
From the blog
Latest SEO articles
In-depth guides from our strategists on SEO for Indian and global brands.
SEO
7 min read
Technical SEO Checklist for Indian Business Websites
A practical technical SEO checklist for Indian business websites — covering indexing, mobile performance, Core Web Vitals, site structure, structured...
Read articleGo further
Put SEO into practice
Search Engine Optimization services from AEO Daddy
Technical, on-page and off-page SEO that makes your website fast, relevant and trusted — so it earns visibility for the searches that bring...
AEO Resource Hub
How to make your content the answer — in featured snippets, People Also Ask, voice assistants and conversational search.
GEO Resource Hub
How brands get mentioned and cited in ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews — and how to measure it.
Technical SEO Checklist
26 checks across crawling, indexing, architecture, on-page, performance and measurement — each with the reason it matters.
AI Search Visibility Checklist
A cross-platform check of how ready your brand is for Google AI Overviews, ChatGPT search, Perplexity, Gemini and Copilot.
FAQ
SEO questions, answered
Technical fixes on an already-indexed site can show impact within weeks, once Google recrawls the affected pages. New content and authority building usually take several months to compound, depending on competition, site history and how often you publish.
Yes. Google AI Overviews and most AI assistants ground their answers in pages that are already crawlable, indexed and trusted. Strong SEO is the foundation that AEO and GEO build on.
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Find out what is holding your website back across Google, answer engines and AI search — with a prioritised list of fixes.
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