SEO, AEO & GEO resources you can use today

Learning hubs that explain how search and AI answers work, plus printable checklists we use on real client audits. No sign-up needed to read them.

Learning hubs

Start with the discipline you need

Each hub gives a short answer, the key concepts and a step-by-step learning path — linking guides, checklists and services in a logical order.

A structured path through search engine optimisation — from how Google crawls and ranks pages to technical fixes, audits and measurement.

Explore the SEO hub

How to make your content the answer — in featured snippets, People Also Ask, voice assistants and conversational search.

Explore the AEO hub

How brands get mentioned and cited in ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews — and how to measure it.

Explore the GEO hub

Checklists & plans

Every item explains why it matters. Read them online, print them, or save them as PDF.

26 checks

26 checks across crawling, indexing, architecture, on-page, performance and measurement — each with the reason it matters.

Open the checklist

20 checks

20 answer-readiness checks for featured snippets, People Also Ask, voice and conversational search.

Open the checklist

21 checks

21 checks to help ChatGPT, Gemini, Perplexity, Copilot and AI Overviews find, understand and cite your brand.

Open the checklist

18 checks

A cross-platform check of how ready your brand is for Google AI Overviews, ChatGPT search, Perplexity, Gemini and Copilot.

Open the checklist

Personalised

See the framework we use to plan 90 days of growth across SEO, AEO, GEO, paid media and content — then request a version built for your business.

Request your plan

Free · No obligation

Find out what is holding your website back across Google, answer engines and AI search — with a prioritised list of fixes.