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The GEO checklist: get cited by AI assistants

21 checks to help ChatGPT, Gemini, Perplexity, Copilot and AI Overviews find, understand and cite your brand.

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21 checks · 5 sections

GEO Checklist

GEO builds on solid SEO — most AI assistants ground answers in live search results. Complete the access and entity checks first; content and corroboration work compounds over months.

1 Access for AI systems

2 Brand entity clarity

3 Citable content

4 Third-party corroboration

5 Measurement

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GEO Resource Hub

How brands get mentioned and cited in ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews — and how to measure it.

AEO Checklist

20 answer-readiness checks for featured snippets, People Also Ask, voice and conversational search.

AI Search Visibility Checklist

A cross-platform check of how ready your brand is for Google AI Overviews, ChatGPT search, Perplexity, Gemini and Copilot.

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