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The technical SEO checklist we use on every audit

26 checks across crawling, indexing, architecture, on-page, performance and measurement — each with the reason it matters.

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26 checks · 6 sections

Technical SEO Checklist

Work top to bottom: issues near the top block search engines from seeing your pages at all, so they outrank everything below them. Use Google Search Console and a crawler such as Screaming Frog or Sitebulb to verify each item.

1 Crawling & indexing

2 Site architecture & links

3 On-page essentials

4 Performance & mobile

5 Structured data & international

6 Measurement

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SEO Resource Hub

A structured path through search engine optimisation — from how Google crawls and ranks pages to technical fixes, audits and measurement.

AEO Checklist

20 answer-readiness checks for featured snippets, People Also Ask, voice and conversational search.

AI Search Visibility Checklist

A cross-platform check of how ready your brand is for Google AI Overviews, ChatGPT search, Perplexity, Gemini and Copilot.

Free · No obligation

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